WHY CHOOSE ULTIMATE?
Our dedicated team can help you with…
User experience (UX)
At Ultimate, every website design project we undertake has UX in mind. As a human first agency, we put the user experience at the centre of any design we create.
User interface (UI)
We have a team of specialists that are able to take their user focused expertise and develop UI designs carefully crafted to not only look visually stunning but allow for a seamless user centred experience.
Responsive design
With users accessing websites from a variety of devices, we design responsive websites that perform beautifully across all screen sizes. Whether on mobile, tablet, or desktop, your website will offer a consistent and engaging experience.
Custom development
We take a considered, well-thought out approach to each new challenge. We can provide a UX offering that is as detailed or as simple as you need it to be. Our end goal is to generate great outcomes for our clients, whilst maintaining a seamless and stress-free experience for their users.
Accessibility
We are committed to designing inclusive websites. All our designs adhere to WCAG 2.1 A standards, ensuring accessibility for all users, while maintaining a visually engaging experience.
Performance optimisation
Website speed and performance are key to both user satisfaction and search engine rankings. We ensure that your site is optimised for fast loading times and smooth user interactions, improving overall performance.
OUR APPROACH
Building human-first experiences…
During our UX process we consider the “hows” of a user; how they act, how they experience, how they connect, how they feel, delivering user-centric, high-performance websites that help you achieve your business goals. Here’s how we bring your digital vision to life:
Discovery
We start by conducting a thorough discovery session, immersing ourselves in your brand, goals, and target audience. This ensures we align our design process with your strategic objectives and user needs.
Collaboration
We collaborate closely with your team to refine ideas and ensure the designs we create align with your brand’s audience. Our user experience testing process uses in-depth research, analytics and face-to-face interactions to get to the root of what your target audience wants and why.
Wireframes and user flows
Before diving into design, we create wireframes and map out user flows, allowing us to visualise key interactions. This process ensures the structure and functionality of the website will deliver a seamless user journey.
Design and development
Our UX and UI teams work together to create a design that is both visually compelling and functionally robust. Once the design is approved, our development team brings it to life, ensuring every aspect is executed flawlessly.
Review and feedback
We present the designs and prototypes to your team for review, incorporating your feedback to ensure the final product meets your needs.
Delivery
The most exciting part - we deliver your project. Our team provides support through the launch process, ensuring everything runs smoothly.
UX/UI DESIGN
Our work in UX/UI design
We’ve worked with a variety of clients, including ITS Technology, Chester Zoo, and James’ Places, creating websites that are tailored to their brand identity and business goals. Our designs are crafted to captivate and convert at every stage.
UX/UI DESIGN
A smooth path to conversion…
What use is a beautiful site if users simply can’t get to grips with it? Frustration and annoyance are not emotions we want your audience to feel. By conducting UX/UI research and continuously testing, we aim to produce websites that guide your target audience with ease.
At Ultimate, our user experience testing process has been carefully designed to ensure that your project objectives are met. ‘Good’ user experience looks different in every situation. We employ a wide range of quantitative and qualitative research methods to help define what works for you. All our creative designs are influenced by these insights with user testing conducted both before and after their introduction.
Outlined below is the standard process we follow for any user experience project.
UX/UI DESIGN
Our user experience testing process:
- Step 1 – Project workshop
As with all our projects, we begin any user experience testing with a client kick-off workshop. The primary purpose of this meeting is to establish the objectives of the client for the upcoming project. For example, what are we looking to achieve from the project? We want there to be a good user experience but what do we think ‘good’ looks like? Identifying limiting factors at this early stage of the project is also enormously helpful and will shape the UX research methods we use. All of this information then needs to be summarised and we can begin to draw conclusions about what we are looking to achieve from the UX project.
- Step 2 – Gathering data and research
The purpose of this stage is to gather data and insight from both users and the existing site itself. We want to learn as much as possible from previous user behaviour. There are numerous user experience testing methods that we deploy to gather this insight, which then heavily inform design decisions. These include:- Usability testing
- Field studies
- Review of existing websites using analytics
- Competitor analysis
- A/B testing
- Card sorting
- Customer feedback and online surveys
- Step 3 – Develop key user workflows
Once we have firmly established what the website or system needs to achieve from a business requirements perspective, we start to map out the user’s journey. With the logic confirmed, it becomes one of the most important planning tools available to us by providing a greater understanding of the individual actions and processes involved.
- Step 4 – Wireframes
At this stage, we create simple wireframes for every single step of the user’s journey through the new website or system. Wireframes have the unique ability to focus attention on basic page structure and website function, which are the most crucial elements for effective UX web design. They allow us to remove the more subjective colour, imagery and design style and instead focus on the functionality of each element on a page, placing a strong emphasis on achieving the best user experience.
- Step 5 – Prototype development
One of the most important processes of any user experience testing project, prototype development involves creating a simulation of the website using the wireframes. This allows key user journeys to be mapped out, such as their movement through an online booking system or checkout process. By using a prototype, we are able to test the wireframe directly with users and refine them as needed. Prototyping saves valuable time and money as it quickly allows us to establish what works effectively and what doesn’t. This early user experience testing allows us to quickly identify problems that may otherwise go unnoticed until the more costly build stage.
- Step 6 – Analyse
Using the feedback generated by the prototype testing, we group common trends and observations together in an affinity diagram. From this, we can draw conclusions and re-examine any highlighted problem areas. If necessary, we will return to stage 4 and develop new wireframes. This process is repeated until we achieve a positive outcome in line with the original project objectives.
- Step 7 – User interface (UI) design stage
Taking everything we have learned from the user experience research and testing, we start to apply the brand style to the finalised wireframes. At this point, the project really starts to come to life. Every creative design decision is rooted in the evidence we’ve just collected.
- Step 8 – User testing
Once the final UI designs have been agreed, we then begin further user experience testing. The focus is on ensuring that the new user journey hasn’t been over-complicated or confused during the design stage and is still on track.
- Step 9 – Ongoing evaluation
Following the development and subsequent launch of the project, we would recommend a period of ongoing evaluation and testing of the website. By using website analytics and user feedback to gather this insight, we can make further refinements to improve the user experience and boost conversion.
Let’s talk!