WHY CHOOSE ULTIMATE?
Our dedicated team of software engineers can help you with…
User-focused research
We start every optimisation project by gaining a deep understanding of your users and their behaviour. Through user research, we identify what’s working, what’s not, and where improvements can be made. This process is essential to establishing a baseline for performance and sets the stage for continual, data-driven optimisation.
Heat-mapping and virtual recordings
To complement our user research, we use advanced tools like heat-mapping and virtual recordings to capture detailed insights into user behaviour. These insights help us see how users interact with your site, uncovering bottlenecks, friction points, and opportunities to improve conversion rates and user experiences.
Improvements through sprints
After analysing the data, we make informed recommendations and create a roadmap for ongoing optimisation. Our team conducts regular sprints to implement changes, with the frequency and scope tailored to your business needs and goals. This allows us to deliver steady, measurable improvements that drive performance over time.
Collaborative decision-making
At Ultimate, we believe collaboration is key to success. We work closely with you, sharing the results of our research and involving your team in the decision-making process. Together, we identify opportunities, brainstorm solutions, and ensure that both teams are aligned on the path forward.
Wireframes and testing
For larger improvements, we create wireframes to refine our ideas before moving into full design and development. This process allows us to test assumptions, get feedback, and make sure that the proposed changes will deliver the desired results.
OUR APPROACH
Driving meaningful, data-driven improvements…
Our continual optimisation approach is designed to provide long-term value by improving your website and user experience over time. We use a combination of research, data analysis, and strategic improvements to create a roadmap for success.
Discovery
We begin by benchmarking your website’s performance and conducting a workshop to understand your business challenges, USPs, and KPIs. This initial research provides a clear understanding of where you are now and where you want to go.
User research
Next, we conduct user research to understand your audience’s pain points and areas for improvement. We pair this with heat-mapping and virtual recordings to gain a comprehensive view of how users are interacting with your site. The insights we gather help us prioritise actions for optimisation.
Collaboration
Once we’ve gathered data, we collaborate with your team to generate ideas and prioritise the most impactful changes. We work closely with you throughout the process, ensuring that both teams are aligned on goals and strategies.
Roadmap and implementation
Based on our findings, we create a roadmap that outlines the key actions and improvements to be made. Our team works in sprints to implement changes, regularly reviewing progress and adjusting the roadmap as needed.
Ongoing optimisation
Continual optimisation is an ongoing process. We continually gather data, refine our approach, and implement improvements to ensure your website evolves with the needs of your business and users.
CONTINUAL OPTIMISATION
Working with Ultimate
Measured, iterative and user-focused improvement is at the heart of everything we do. Our human-first approach to UX and web development gives us meaningful insight into what drives, stops, and persuades users to take action, so we can continue to give them the best possible online experiences.
We start with some benchmarking and a workshop to discuss where you want to get to, your USPs, your business challenges and establish your KPIs. From there we can approach continual optimisation and conversion rate optimisation in a couple of different ways – from user research to heat-mapping and virtual recordings – however we often find the best method is a combination of all three.
CONTINUAL OPTIMISATION
User research
A key place to start when it comes to optimisation and continual improvement is user research – getting a benchmark for what is and isn’t working at the start and gaining a vital overview of areas that could be improved. The best user research involves talking to potential customers who fit your target demographic and audience profile. We set specific tasks that allow us to test your audience’s ability to achieve specific results – all anchoring back to your KPIs and digital goals. We usually conduct user research on both desktop and mobile, over a video call. We combine this data with additional heat-mapping and anonymous recording data using Microsoft’s Clarity, although we can also use software of your choice if you have a preference.
CONTINUAL OPTIMISATION
Making iterative improvements
Once we’ve conducted the user research, we can make considered and informed recommendations for areas of improvement and produce a roadmap of activity that can take place over a period of time. Ultimate does this by completing regular sprints with a dedicated team, differing in size and frequency depending on your goals and budget.
User research can often throw a curveball at us – what we think is the ‘problem’ might be wildly different once we’ve spoken to your users. This is why we love to collaborate with you on ideas and will always share the results of our user testing with you and your team. That way we can work through any “surprises” and propose, explore, share and generate ideas for improvements across both teams. Collaboration underpins everything we do in terms of continual improvement. We draw on the combined knowledge, strengths and creativity of our team at Ultimate, your team and any third party partners to achieve great experiences.
We will then create wireframes for any larger recommendations, so that we can refine and test our thinking before we fully embark on design and development. We’ll establish priority actions and create a roadmap of activity that allows both teams to have visibility of what we’re tackling together and any key project milestones.
Let’s talk!