Brand Guidelines and Toolkits

Making sure your brand stays on-brand

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WHY CHOOSE ULTIMATE?

Our dedicated design team can help you with…

Brand concept

We’ll refine your brand’s identity through in-depth discovery sessions and market research. We’ll help to streamline your brand’s mission, values, and market positioning to make sure we have the grounding to help you stand out from competitors.

Brand alignment

Whether consolidating an existing brand or creating new, we’ll make sure we’re aligned on logo placement, colour palettes, typography, and iconography. From here, we can start to develop the tools to help your team stay on-brand.

Brand guidelines

Brand consistency is key; we’ll help you maintain it with bespoke brand guidelines. With clear rules on logo, colour schemes, fonts, imagery, and tone of voice, brand guidelines ensure uniform application of your visual and verbal identity across all platforms.

Brand toolkits

Heading to a meeting, pitch, or show? We’ll make sure your team have the tools they need to help your brand sing. Our toolkits have everything you need - from customisable templates, to asset libraries, and presentation decks - more on these below.

Presentation and pitch decks

OUR APPROACH

Giving you the tools you need to make an impact…

A strong, memorable brand identity is the key to resonating with your target audience. With our brand guideline documentation and toolkits, we’ll give you and your team the tools to ensure consistent communication across all touch points, enhancing your marketing efforts and boosting brand perception.

Discovery

We immerse ourselves in your world and really get to know your brand - comparing your assets against market research and competitors.

Collaboration

We work with you to align on brand identity goals, asking the right questions to ensure you’ll have everything you need to keep your comms consistent.

Design and development

Our design team transforms concepts into streamlined guidelines and toolkits - covering everything from logo placements, to colour schemes, fonts, iconography, and more.

Review and feedback

We present the designs to you for review, incorporating your feedback to ensure the final product meets the needs of your team.

Delivery

The most exciting part - we deliver the final products, ensuring your brand is ready to make an impact.

BRAND GUIDELINES

Our work in brand guidelines

Brand guidelines are a natural part of the branding and rebranding process for clients like Darwin Escapes and Emotie. However, we do offer the service independently where a business already has a working brand in place but might need some help with its consistency.

TOOLKITS

All the tools your brand needs

No need to fret when everything’s in the right place. Our brand toolkits give your team all they need to get your brand out there. Font families, images and video, presentation templates, logos, and graphics – a full suite ready to go when you are.

Darwin Escapes ownership campaign assets
Icons for Darwin Escapes

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