Transcriptic
Helping Transcriptic to streamline their offering
Introducing Transcriptic
Transcriptic is a robotic cloud laboratory for the life sciences. Based in California, the company sees the world in terms of devices, wanting to improve efficiency in research by reducing the hands-on experimental time. To do this, Transcriptic has built a platform that will automate the entire workflow for a molecular biology experiment. Such efficiency and clarity needed to be reflected in their sales presentation.
Three challenges
We had three key goals in mind to transform Transcriptic’s pitches…
- Clear navigation – Transcriptic wanted an interactive and engaging presentation that their audience would easily be able to navigate independently. This had to be done within PowerPoint.
- Providing simplicity – Transcriptic provide a highly complex and technical solution. We needed to make it palatable and easy to digest for a wider audience.
- Striking look and feel – Transcriptic is a sophisticated company with excellent branding. The presentation needed to reflect this.
Creating a bespoke video was a great hook to help Transcriptic’s pitches make an impact:
The results
We believe successful presentations stem from clear messaging. A stunning design is ineffective without strong communication. We distilled their offering into a simple, benefit-focused format, both visually and textually.
The final presentation is on-brand, navigable, and visually striking. It clearly showcases their cutting-edge service and technology. Viewers can access key details from the home screen, with options to explore further through live demos or animations.