Transcriptic

Helping Transcriptic to streamline their offering

Transcriptic

Professional Services

2024

Presentation and Pitch Decks

Introducing Transcriptic

Transcriptic is a robotic cloud laboratory for the life sciences. Based in California, the company sees the world in terms of devices, wanting to improve efficiency in research by reducing the hands-on experimental time. To do this, Transcriptic has built a platform that will automate the entire workflow for a molecular biology experiment. Such efficiency and clarity needed to be reflected in their sales presentation.

Three challenges

We had three key goals in mind to transform Transcriptic’s pitches…

  • Clear navigation – Transcriptic wanted an interactive and engaging presentation that their audience would easily be able to navigate independently. This had to be done within PowerPoint.
  • Providing simplicity – Transcriptic provide a highly complex and technical solution. We needed to make it palatable and easy to digest for a wider audience.
  • Striking look and feel – Transcriptic is a sophisticated company with excellent branding. The presentation needed to reflect this.

Creating a bespoke video was a great hook to help Transcriptic’s pitches make an impact:

The results

We believe successful presentations stem from clear messaging. A stunning design is ineffective without strong communication. We distilled their offering into a simple, benefit-focused format, both visually and textually.

The final presentation is on-brand, navigable, and visually striking. It clearly showcases their cutting-edge service and technology. Viewers can access key details from the home screen, with options to explore further through live demos or animations.

  • The team took our presentation to a whole new level. Its interactive nature helps us to fill the knowledge gap rather than conform to a clunky linear narrative. Furthermore, it delivers our brand and proposition in an accurate and compelling way.”

    Yvonne Linney

    CEO

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