Cool new name, cool new brand, cool new vibe!

Beyond the blue

The new brand and website had to set SetPoint22 apart from its competitors, especially in an industry saturated with classic blue and red colours to represent cooling and heating products. This new concept also had to position the company as an industry leader in the industry with more than 26 years of experience and an impressive partnership with premium brands in the sector.

Understanding the business

Using an in-person workshop with core team members at Setpoint22, we understood the business and the people who make it. All of this upfront collaborative investigation and understanding, allowed us to unlock insights to create a new name for the company and define the brand values & proposition.

This workshop aimed to capture the essence of the Setpoint22 team so their customers could follow the journey from the old company name to the full new brand.

22 is optimum

We defined the new brand proposition around the number 22, which is the ideal temperature for human comfort. From brand values to a new website, SetPoint22 is the new brand that stands for creating the perfect temperature for people to feel good.

The website also had to provide users with a clear understanding of its services and the benefits of partnering with them, show its impressive portfolio, and have an easy-to-use CMS that allows the SetPoint22 team to update content and evolve with the business.

Animation & Social Media

Using Canva templates, we provided Setpoint22 and their team with a wide range of assets to create and support the rollout. We also create motion graphics to support their branding and website launch campaigns.