Revolución de Cuba
Putting the fiesta into Revolución de Cuba's menu launch
A fresh hook for great food
From live music to dancers, Revolución de Cuba are synonymous with a vibrant nightlife experience. However, the team wanted to spotlight their food offering, with a new menu inspired by the rich flavours of traditional Cuban cantinas.
We helped bring the feeling of the fiesta home with ideation, campaign theme, and messaging under an exciting new hook: “Feast en la Fiesta” – a vibrant call to action for friends, families, and colleagues to come together, indulge, and celebrate.
Building on the brand
We conducted in-depth discovery sessions with the Revolución de Cuba team to find out what makes their brand tick. From here, our designers used mood boards to build on vivid menu imagery with an accompanying campaign hook – fed by messaging like “made to dunk” and “feast like you mean it”. We wanted to encourage diners to fully embrace the Cuban spirit, whilst tucking into fresh tacos, tropical chicken, crispy pork belly, and more.
Shouting about soul
Authenticity is key to the Revs de Cuba team, with development chef Laurence taking frequent trips to Cuba to ensure their menu reflects the heart and soul of Latin cuisine. Our campaign highlights the warmth of traditional Cuban recipes, aiming to evoke a sense of community and togetherness — embodying the very essence of Cuban culture.
