Knight CF
Empowering tech and telecom enterpreneurs
Knight CF
Part of K3 Capital Group, Knight Corporate Finance is an advisory firm specialising in consultancy and financial services.
Since 2008, the company has completed over 180 transactions across the technology and telecom sectors.
Led by founders Adam Zoldan and Paul Billingham, Knight CF’s dedicated team of 14 professionals operate from offices in Warrington and London.
Refreshing Knight’s brand and website
Knight CF undertook its own transaction in 2021 to join the K3 Capital Group. With this, Adam and his team enlisted Ultimate to redesign and develop a new website featuring an easy-to-use WordPress CMS, offering Knight CF greater autonomy and flexibility.
The project also required an updated brand concept to strengthen their position as industry leaders, complete with a confident, design-led visual identity.
Easy-to-use CMS
The Knight CF team required a WordPress website that could be regularly updated with fresh content, such as case studies and news, to enhance credibility with potential clients.
Our UX team analysed the full site map and designed a series of flexible WordPress components, enabling Knight CF to create new content with ease and replicate the previous site’s pages within a modern, responsive, and accessible framework.
Digital brand guidelines
Our design team made significant changes to the existing Knight CF brand, refining elements such as messaging and tone of voice, typography, colour palette, and visual assets.
By reviewing Knight CF’s service offering, the team worked to sharpen the core of their brand proposition. This process centred on transforming their clients’ objectives into measurable results, which informed and shaped the various brand messages.
Following the brand refresh, we developed a digital brand toolkit, enabling the Knight CF team to reuse all assets seamlessly – not only across the website but also on social media and in digital marketing campaigns.
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