JobTrain
Groundbreaking solutions for complex hiring
The brief
JobTrain, an established ATS (Applicant Tracking System) platform with a 20-year history, was facing challenges in a competitive HR tech market.
Despite the platform’s wide feature offerings and strong reputation – managing the entire recruitment process for NHS Scotland, for example – JobTrain needed some help to give their business goals a boost.
Ultimate was approached to help revitalise JobTrain’s brand, enhance user experience on the platform, and redesign the website with a goal to improve lead generation and increase conversions.
The process
Looking at JobTrain’s assets, we found that their brand and website could use a steer to better align their appearance with modern market expectations.
First, we updated their brand guidelines, tweaked their logo, and introduced contemporary design elements to give the brand a more fresh, up-to-date feel.
Next, we conducted a full UX review of their ATS platform. Our team engaged with discovery sessions to understand user workflows, pain points, and needs. Our goal was to streamline and modernise the user interface, making the platform more intuitive and easier to use. We worked closely with Jobtrain’s development team to ensure our designs were then implemented effectively.
To further enhance the conversion funnel, we also helped JobTrain to productise their offerings into more distinct tiers — Jobtrain Pro, Jobtrain Xpert, and Jobtrain Go — each tailored to different company sizes and needs.
Finally, we redesigned the JobTrain website, focusing on making it not only functionally strong but also visually compelling. This redesign aimed to improve lead generation by encouraging visitors to book demos with the sales team.
The result
The brand refresh, combined with UX improvements and a sleek, modern website, exceeded JobTrain’s expectations.
No more losing pitches due to outdated visuals, the updated brand and user interface positioned JobTrain as a more attractive and relevant option in the market.
Going forward, JobTrain is now better equipped to compete and thrive in the HR technology space.