Charity
As a human-first agency with over a decade of experience in charity and the third sector, we’ll create impact where it matters most.
CHARITY AND THIRD SECTOR MARKETING
We have a dedicated team of experts spanning…
Branding
Whether tightening up your look or diving into a full rebrand, our top team brings a depth of creative inspiration to help your brand make an impact - future proofed by concise guidelines and toolkits.
Creative campaigns
From campaign strategy to launch, we’ll ensure your brand makes an impact with digital, print, and out of home campaigns. Social media, landing pages, exhibitions - you name it, we’ll create it.
Video and motion graphics
Bring your brand to life with movement! We’ll help you tell a story that sells, with bespoke video and motion graphics spanning social media animations to big-screen spectacles.
Website design
With our in-house team of creative web designers and UI experts, a bespoke website from Ultimate will guide your audience through a stimulating journey that converts.
Website development
We’ll make sure your site runs smoothly with responsive web design and scalable solutions across Wordpress and Laravel. We’ll even host and maintain the website for you, so you can focus on what matters.
System integrations
From customer portals to support systems and stores, we’ll integrate systems like Beacon or Benevity into your website - ensuring your users experience a simple, smooth service.
HOW WE’LL WORK WITH YOU
Let’s talk about what makes Ultimate your charity marketing agency of choice!
As a human-first agency, we pride ourselves on the work we’ve done to support the charity sector – helping to make a difference where it matters most. We’ve been fortunate enough to partner with some truly inspiring charities on everything from creative campaigns to drive awareness through to website design and conversion rate work to drive donations.
We’ve won awards for our work with Chester Zoo (The North of England Zoological Society) and had the opportunity to really bring to life incredible stories and brands for charities such as Children’s Air Ambulance, Lymphoma Action, Seashell Trust, Lincs and Notts Air Ambulance and The Alnwick Garden Trust.
We’re experts when it comes to delivering high-impact brands, campaigns, websites and user experiences – marketing that drives donations and awareness of the amazing work happening every day in this vital sector.
Here’s our process for delivering success…
Workshops
Our process begins with understanding your brand, context, and objectives. Through our workshops, we uncover valuable insights to identify gaps and opportunities for your brand's growth.
Audience analysis
Following this, we’ll delve into market and user research to explore your audience’s characteristics, preferences, and habits, ensuring we shape messaging that resonates where it counts.
Ideation
For web design projects and creative campaigns alike, we begin with brand positioning, moodboards, and UX mapping. We’ll ensure everything’s aligned with you before development kicks off.
Design and development
Where your vision takes shape! From rebranding and campaign planning to designing websites or building custom online portals, we transform ideas into reality.
Review
We share the assets, website, or project with your team for review, incorporating your feedback and working together to achieve the final result.
Launch
The best part! We go live with your project or supply the assets, allowing you to launch your next campaign with confidence.
Ongoing support
From hosting and maintaining your website to keeping you updated with inspiring brand assets, we're here to support your ongoing growth post-launch.
DRIVING AWARENESS VIA…
Charity and nonprofit branding
You’re competing for your audience’s attention and donations – your brand is what makes you unique and memorable. Whether you’ve got a brand in place you’d like to refresh, or you are starting at the beginning, our team can help you distil your messaging into a clear brand positioning with a specific mission, vision and values.
From there, we can create a brand identity that brings you to life, from the logo through to creative assets, photography, colours and fonts. Your brand needs to be recognisable and resonate with your audience to help generate regular donations and life-long supporters.
DRIVING AWARENESS VIA…
Emotive campaigns
A well-crafted creative campaign can make a significant impact, helping to drive donations during key moments like awareness months, campaign launches, or Christmas. With clear messaging and compelling storytelling, we’ll create emotional connections that resonate with your supporters.
We’ve worked on all kinds of campaigns with a range of budgets, from large-scale OOH campaigns through to focused digital media and bespoke microsites. Our approach is simple – get to know you, your team, your work and the critical impact you have. From there, we’ll look at your audience and budgets, and work out the best approach to deliver big results.
DRIVING AWARENESS VIA…
Charity website design
Putting the user first when it comes to website design can genuinely transform your fundraising results. Whatever your focus – from one-off donations, to regular giving, gifts in wills, and corporate sponsors – we can help you drive donations and maximise conversions on your website.
We’ll work closely with your internal team to integrate systems as efficiently as possible, enabling you to take direct debits and minimise manual work wherever we can. We’ve also established a tried and tested method for increasing Gift Aid opt-in rates, making incremental changes that have a big impact on your fundraising efforts.
