Welspun
Helping Welspun with a new pitch identity
Introducing Welspun Living
Welspun Living is a textile company based in Mumbai. Founded in 1985, it is Asia’s largest and the 2nd largest Terry Towel producer in the world. It exports more than 94 per cent of its home textiles products to more than 50 countries.
Welspun Living acquired the Christy brand in 2006.
Three challenges
We had three key goals in mind to transform Welspun’s pitches…
- Visually impressive – Having recently invested in a new brand identity, the animation needed to reflect this and not look like your typical ‘death by PowerPoint’ presentation.
- Concise communication – Attention spans are getting shorter, especially for this type of communication. We knew the pitch’s animation could last no more than 2 minutes.
- Flexible assets – With lots of opportunities on the horizon, the Welspun team needed to be able to personalise their deck in-house.
The results
Speaking on their new presentations, Welspun CEO Leigh Taylor said:
“This presentation has taken us to another level in terms of the professionalism of our communications with clients. You wouldn’t think this was created in PowerPoint. Thank you for all your help!”